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The world has seen countless car launches over the years, but not all of them have been successful. There have been some vehicles that were initially sales flops that are now worth a small fortune. Despite their lukewarm reception, these five cars eventually became legends in the automotive world.
1. BMW Z8
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When BMW introduced the Z8 in 1999, it was met with skepticism. Designed as a modern tribute to the classic BMW 507, critics felt it was overpriced and too niche. Many saw it as more of a design statement than a true sports car, especially since it competed with established icons like the Porsche 911. However, over time, collectors began to recognize its stunning design, aluminum body, and 4.9L V8 engine. When it debuted on the market, it sold for around $128,000. Now, you’ll see them being sold for $300K or more.
2. McLaren F1
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The McLaren F1 debuted in 1992 with a revolutionary design, a center-driving position, and a monstrous naturally aspirated V12. Despite its record-breaking top speed of 240 mph, it was initially a tough sell. With a price tag of nearly $1 million—astronomical for the time—many questioned its practicality and market appeal. Production halted at just 106 units, making it seem like a financial failure. This McLaren first hit the market at $815,000, but it will fetch $20 million or more at auction today.
3. Lexus LFA
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When Lexus unveiled the LFA, skeptics doubted whether Toyota’s luxury brand could compete with Ferrari and Lamborghini. The car’s decade-long development cycle and high price tag made it a hard sell at launch. Many critics felt it was too expensive for a Lexus, despite its high-revving 4.8L V10 and exquisite engineering. Only 500 units were ever made, making it rare. Originally, the LFA sold for around $375,000. Certain models now sell for $1.6 million+.
4. Jaguar XJ220
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Jaguar’s XJ220 was supposed to be a game-changer, but its launch was plagued with controversy. Originally designed with a V12 and all-wheel drive, Jaguar replaced it with a twin-turbo V6 and rear-wheel drive due to cost constraints. This angered customers, leading many to cancel their orders. The car also launched during an economic downturn, making its steep price tag a tough sell. Over time, enthusiasts recognized its 217-mph top speed and stunning design as groundbreaking. When it debuted, the XJ220 was one of the most expensive cars on the market at £470,000 in 1992. Today, the average sale price for these vehicles is around $556,614.
5. BMW M1
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BMW’s first—and only—mid-engine supercar, the M1, faced a troubled production process. Originally a partnership with Lamborghini, the deal fell through, forcing BMW to build the car on its own. By the time it was ready in 1978, competition was fierce, and sales were slow. Despite its struggles, the M1’s 3.5L inline-six, razor-sharp handling, and timeless Giugiaro design gained appreciation over the years. The car also laid the foundation for BMW’s legendary M division, influencing performance models for decades. Its original retail price was $115,000, but you will find models selling for around $569,786. The highest recorded sale of an M1 was $742,000.
From Flops to Legends
Many of these cars seemed to be failures when they popped up in the automotive industry. Their high price tags and accessibility caused initial sales numbers to be low. Over time, people in the car world grew to appreciate what each of these vehicles brought to the scene though. Now, all of them are living legends.
What other cars would you add to the list?
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Drew Blankenship is a former Porsche technician who writes and develops content full-time. He lives in North Carolina, where he enjoys spending time with his wife and two children. While Drew no longer gets his hands dirty modifying Porsches, he still loves motorsport and avidly watches Formula 1.